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Articles by: Melwyn Pinto

Value for sale!

Value for sale!

What is the secret behind the success of the advertising world? How is it that the corporate world convinces us to buy more and more, even when it knows that we do not at all need many of those celebrated products? The modus operandi seems very simple. The sales market makes us fall for a value. When a fairness cream,[Read More…]

Melwyn Pinto: Campaign cacophony and the lost golden opportunity!

Melwyn Pinto: Campaign cacophony and the lost golden opportunity!

The campaign narratives in this Lok Sabha elections seem to have incredibly turned into bizarre cacophony and nothing else. For the sitting government in the Centre, the narrative revolves only around Prime Minister Narendra Modi. We do not see any MP asking the electorates to vote for him or her. Instead, they are all asking the masses to vote for[Read More…]