Lessons from a crisis
In Chinese the word ‘crisis’ apparently is spelt with two characters. The one suggests danger and the other opportunity. Such understanding of a crisis has never looked more meaningful than…
Melwyn Pinto
Value for sale!
What is the secret behind the success of the advertising world? How is it that the corporate world convinces us to buy more and more, even when it knows that…
Melwyn Pinto: Campaign cacophony and the lost golden opportunity!
The campaign narratives in this Lok Sabha elections seem to have incredibly turned into bizarre cacophony and nothing else. For the sitting government in the Centre, the narrative revolves only…
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