Articles by: Deepak Balachandran

How to Market Traditional Art and Protect Heritage at the Same Time

How to Market Traditional Art and Protect Heritage at the Same Time

Some years ago, a local bakery chain in Kerala started making traditional snacks. The one that caught my attention was the Neyyappam, the ghee-fried cake that later made the news during the Android N naming campaign. My first response was that of joy- at being able to revive childhood memories that were getting lost due to busier lifestyles. But while[Read More…]

by August 4, 2020 Uncategorized