Articles by: Deepak Balachandran

How to Market Traditional Art and Protect Heritage at the Same Time

How to Market Traditional Art and Protect Heritage at the Same Time

Some years ago, a local bakery chain in Kerala started making traditional snacks. The one that caught my attention was the Neyyappam, the ghee-fried cake that later made the news during the Android N naming campaign. My first response was that of joy- at being able to revive childhood memories that were getting lost due to busier lifestyles. But while[Read More…]

by 04/08/2020 Comments are Disabled Uncategorized
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