Articles by: Emma Pattee

The Fallacy of Our Carbon Footprint

The Fallacy of Our Carbon Footprint

In 1992, a Canadian ecologist named William Rees coined the term “ecological footprint,” a measurement of how much any entity was impacting the planet’s ecology. A decade later, British Petroleum started promoting a new term: “carbon footprint.”  In a splashy ad campaign, the company unveiled the first of its many carbon footprint calculators as a way for individuals to measure[Read More…]

by 16/06/2021 0 comments Climate Change